Media Release by Wonder
For over 20 years, Wonder has been baking bread that Aussie parents and kids love. Committed to creating a better future for generations to come, Wonder is striving to close the loop and turn waste into wonderful across the nation through a series of new initiatives.
The launch of its 2021 Wonder Recycling Rewards program saw over 1,000 schools and 400,000 kids participate in the recycling of bread bags and soft plastics. An impressive 6,036 kilograms of soft plastics were collected, which is the equivalent to 1.7million bread bags that might otherwise have ended up in landfill.
In return for their efforts, Wonder is rewarding five lucky schools this November with Replas Exercise Equipment made from an average of 90% recycled plastic material, encouraging kids to mix fitness with fun during their time at school.
Utilising state-of-the-art technology, approximately 2-3 tonnes of the remaining plastic collected through the Wonder Recycling Rewards program will be recycled into Polyrok, a sustainable recycled plastic aggregate in concrete. Wesley College in Victoria will be receiving this recycled material to be laid under synthetic turf in their school play area.
Wonder also introduced cardboard bread tags across its range with the potential to remove almost 50 million small pieces of plastic from the waste stream annually.
Additionally, the brand’s bread bags are 100% recyclable through REDcycle and they have reduced the plastic content of its bags by 25%; saving approximately 400 tonnes of plastic from being produced each year.
Aligning with Wonder’s mission to fuel active kids, the brand continues its partnership with Eat Up Australia. 1 in 3 children at Eat Up assisted schools need lunch support* and Wonder is proud to support the not-for-profit organisation by donating 1,000 loaves of Wonder bread each week.
Eat Up provides over 400,000 free lunches per year to kids all over Australia that would otherwise go without. That’s almost 10,000 sandwiches every week made by volunteers and delivered to schools ready to toast and hand out to hungry kids.
