Australian tech company VALO is rebranding to VAILO as part of its expansion into the United States and efforts to become a global leader in ultra-high-performance LED sports lighting and digital displays.
The company, founded in 2012, has completed a range of stadium lighting and LED digital display installations across Australia. VAILO began as an exporter and transitioned to being a manufacturer, delivering Australian-made LED lighting products with its flagship stadium light, the Zenith Gen-V.
“It has been a success for us in Australia, however owning a single word in a unique spelling while retaining the pronunciation is important for our rapid expansion as we export product to stadia projects globally,” said Aaron Hickmann, founder and chief executive officer of VAILO.
“We believe that our new name better reflects our vision and values as a company and will help us differentiate ourselves in this and other new markets as we expand our reach.”
VAILO is currently completing a property acquisition in the United States, where it will establish a new office and manufacturing facility for Northern American-specific LED lighting and digital displays.
The facility will operate in conjunction with the Australian advanced manufacturing sites where Australian-made parts will be exported for final assembly in the United States.
The company’s new name and brand are slated to be reflected across all its platforms, including products, partnerships, website, social media channels, and marketing materials on 12 May 2023.
