The Arnott’s Group has announced its acquisition of three prominent New Zealand brands – Mother Earth, Flemings, and VP – from food manufacturer Prolife Foods Limited.
The newly acquired brands are well-known in New Zealand’s nutritional snack market, with offerings including muesli bars, baked slices, nuts, and snack mixes.
Mother Earth, in particular, has gained a growing presence in Australia, complementing Arnott’s strategy of diversifying its product offerings, The Arnott’s Group said in a news release.
This move aligns with the company’s broader strategy to enhance its branded better-for-you business, unlock advanced manufacturing capabilities, and enter new product categories.
George Zoghbi, CEO of The Arnott’s Group, highlighted the importance of manufacturing expertise in scaling the new brands.
“The brands will provide us with new platforms for innovation and growth, harnessing our near 160 years of manufacturing and logistics expertise to expand their ranges and distribution,” Zoghbi said.
Zoghbi further noted the company’s dedication to advancing its snacking portfolio beyond its traditional biscuit line.
“We remain committed to expanding our snacking portfolio beyond biscuits and to investing in manufacturing both in Australia and New Zealand,” he added.
The addition of Mother Earth, Flemings, and VP complements existing better-for-you brands in the Arnott’s portfolio, such as Freedom, Messy Monkey, and Sunsol.
