Tasmanian food and beverage producers have achieved remarkable success at the China International Import Expo in Shanghai, underscoring the state’s prowess in the global market.
The expo, one of the world’s largest trade events, witnessed the signing of substantial agreements totalling $86 million between four Tasmanian companies and Chinese buyers, marking a milestone for the state’s export sector.
Premier and Minister for Trade Jeremy Rockliff expressed his satisfaction with the outcomes, highlighting the Tasmanian government’s commitment to fostering international trade and showcasing local businesses globally.
Premier Rockliff underscored the effectiveness of in-person, in-market trade events and their pivotal role in driving the state’s export growth plan.
He remarked, “Our Trade Strategy is working, and we are on track with our goal to grow the value of our exports to $15 billion annually by 2050.”
The six-day expo featured the largest-ever Tasmanian contingent, with 14 companies represented at the Trade Tasmania booth within the Australian Pavilion.
The diverse range of products showcased included seafood, fresh fruits, whisky, wines, crafted cocktails, and non-alcoholic beverages.
Premier Rockliff acknowledged the crucial role played by Vivian Zhao, a Tasmanian Trade and Investment Advocate based in China, in ensuring the success of Tasmania’s participation at the expo.
“The best part of our international trade advocates program is that they are not just there for trade missions but can also help Tasmanian businesses looking for entry into new markets. Vivian has provided valuable in-market support and knowledge to our businesses,” stated Premier Rockliff.
The agreements signed at the expo represent not only significant economic growth for the state but also a testament to the hard work and dedication of the Tasmanian business community.
Premier Rockliff reiterated the government’s commitment to supporting Tasmanian businesses in taking their products to the global market.
Tasmanian businesses that participated in-person and through product representation at the expo included Hai Loong Seafood, Hellyers Road Distillery, Juicy Isle Beverages, Lark Distillery, Lawrenny Estate Distilling, Nocton Vineyard, Old Kempton Distillery, Oscar Tasmanian Seafood, Pinnacle Fine Foods, Soareast Australia, Tasmanian Seafoods, Tasmanian Tonic Company, Three Friends Abalone, and True South Seafood.
For more information about the Tasmanian Trade Strategy 2019-2025, visit State Growth – Tasmanian Trade Strategy.
