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Adidas introduces Futurecraft 3D – a 3D printed running shoe midsole (VIDEO)

Adidas has introduced a customisable, 3D printed midsole called Futurecraft 3D that is set to allow anyone to get the perfect-fitting shoe made on...
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The future of sports manufacturing: Inside M2M Group’s AI-powered strategy

As the sports manufacturing industry evolves, artificial intelligence (AI) is emerging as a critical catalyst for innovation and efficiency.