Tag: nation branding
The world looks to Australia for nation branding
The success of Australia’s only country-of-origin certification program, administered and promoted by the non-profit Australian Made Campaign, is prompting countries around the world to...
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Balancing profit and sustainability in supply chains
Priorities in the supply chain are expanding, moving away from cost as the main driver behind purchasing decisions. Now, sustainability and ethical sourcing are grabbing a portion of the spotlight.
