Tag: logo
Survey finds Australian Made logo influences consumer purchases
A recent survey conducted by the Australian Made Campaign Ltd (AMCL) has found that 80 per cent of businesses using the Australian Made logo believe it positively influences consumer purchasing decisions.
Celebrating Australia Day with Aussie made produce
The Australian Made Campaign has called on Aussie consumers to get behind the products carrying the “green and gold” logo for the upcoming Australia...
The Australian Made Campaign says branding is key now the TPP has been signed
MEDIA RELEASE
The Australian Made Campaign has issued a reminder to businesses to boost country-of-origin branding on products and produce as an important part of...
The world looks to Australia for nation branding
The success of Australia’s only country-of-origin certification program, administered and promoted by the non-profit Australian Made Campaign, is prompting countries around the world to...
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Balancing profit and sustainability in supply chains
Priorities in the supply chain are expanding, moving away from cost as the main driver behind purchasing decisions. Now, sustainability and ethical sourcing are grabbing a portion of the spotlight.
