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New Balance teams up with Nervous System to launch first 3D printed running shoe...

American footwear manufacturer New Balance has joined forces with design studio Nervous System to develop functional 3D-printed midsoles for performance running shoes. New Balance also...

Adidas introduces Futurecraft 3D – a 3D printed running shoe midsole (VIDEO)

Adidas has introduced a customisable, 3D printed midsole called Futurecraft 3D that is set to allow anyone to get the perfect-fitting shoe made on...
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The future of sports manufacturing: Inside M2M Group’s AI-powered strategy

As the sports manufacturing industry evolves, artificial intelligence (AI) is emerging as a critical catalyst for innovation and efficiency.