A recent survey conducted by the Australian Made Campaign Ltd (AMCL) has found that 80 per cent of businesses using the Australian Made logo believe it positively influences consumer purchasing decisions.
The green and gold kangaroo emblem continues to be a strong marketing tool, with many licensees attributing increased sales and brand recognition to its use.
According to the survey, 89 per cent of licensees reported that the logo helps differentiate their products from competitors, while 55 per cent said it has a measurable impact on sales and brand visibility.
Additionally, 77 per cent of respondents found the logo effective in promoting their products as locally made, reinforcing consumer confidence in Australian-manufactured goods.
Australian Made Chief Executive Ben Lazzaro highlighted the logo’s enduring trust and recognition, citing Roy Morgan Research data that shows awareness rates of 99% among Australians and trust levels at 93 per cent.
Lazzaro stated that businesses continue to benefit from carrying the logo, describing it as a “powerful sales and marketing tool.”
The survey also revealed that three in four licensees would recommend the Australian Made logo to other businesses.
Many respondents noted that the logo serves as a trusted third-party accreditation, reassuring consumers about the quality and authenticity of Australian products.
Lazzaro emphasised that Australia’s reputation for high-quality manufacturing, backed by strict safety and production standards, further strengthens the value of the logo.
He encouraged shoppers to look for the emblem when making purchasing decisions to support local industries.
