Media Release
This Valentine’s Day, the Australian Made Campaign is urging consumers to show their love for Aussie growers and manufacturers based in bushfire-affected areas.
“The best support you can give Aussie businesses in fire-affected areas is your business. This Valentine’s Day we are encouraging consumers to put their money directly into the pockets of the people and businesses that need it most and support businesses listed on our Bushfire Bounce Back page,” Australian Made Campaign Chief Executive, Ben Lazzaro said.
Launched this week, Australian Made’s Bushfire Bounce Back page lists over a hundred genuine Australian Made products from businesses located in bushfire-affected communities^.
“Rallying behind these businesses now and in the coming years is one of the most important things we can do. It’s been tough for many of our Australian manufacturers and growers, so we are encouraging consumers to exercise their preference for Australian products and buy local.”
Underpinned by a third-party accreditation system, the green and gold kangaroo logo is Australia’s most trusted and recognised country of origin symbol.
“Consumers are becoming more discerning with their purchasing choices and seeking out Aussie products that are unique, made ethically or with minimal environmental impact–attributes inherent to many Australian-made products. The best way to make sure you are buying Australian is to look for the Australian Made, Australian Grown logo.”
Australian Made greeting cards, scented candles, handcrafted jewellery, bath bombs, vases and many other products from local manufacturers are all featured on the page.
Ben Lazzaro also highlighted the importance of buying locally on February 14th for the broader industry, with many flowers imported from overseas.
“Most Australian’s would be surprised to know that their Valentine’s Day flowers have travelled thousands of kilometres to get to them. Country of origin labelling is not mandated in the flower industry, leaving many consumers unaware of where their flowers were grown.
Looking for the iconic green and gold kangaroo logo is the easiest way to make sure your flowers are grown here,” said Mr Lazzaro.
“When you buy Australian Made products, you are supporting the larger Australian economy as a whole. From local growers and manufacturers to wholesalers and retailers, the flow-on effects from your purchases can be huge.”
You can visit Australian Made’s Bushfire Bounce Back page at www.australianmade.com.au/bushfirebounceback
Image Credit: www.australianmade.com.au
