More than four in five Australian businesses are choosing to buy locally-made products, according to a new survey from market research company Roy Morgan.
The study surveyed business leaders across Australian industries and looked into the key drivers behind the “Australian first” attitude.
Ben Lazarro, CEO of Australian Made, said the research revealed that local businesses understood the importance and benefits of buying authentic Australian Made products.
“Businesses know that by buying Australian, not only do you get products manufactured to some of the highest quality and safety standards in the world, you also help to create local jobs, strengthen local manufacturing capabilities and access to local customer service and after-sales support. You also get the certainty of local delivery timeframes in an uncertain global shipping market,” said Lazzaro.
All business respondents in the survey said they recognised the Australian Made logo and 85 per cent expressed confidence that products donning the iconic green and gold kangaroo symbol were manufactured or grown in Australia.
About 67 per cent of companies said they are more likely to purchase from a business with the mark.
“As Australia’s only registered country of origin certification trademark, the Australian Made logo is the true mark of Aussie authenticity. It is Australia’s most recognised and trusted country-of-origin symbol and is central to the sales and marketing strategies of thousands of Aussie brands.”
Economic-related reasons are among the key factors that drive businesses to prioritise Australian-made products.
Survey respondents said they are motivated to buy Australian-made products, helping deliver long-term benefits for the community, further developing Australia’s manufacturing industry, and backing local jobs and employment opportunities.
Rising interest rates and the cost of living crisis have not had an impact on businesses’ decisions to buy locally with 89 per cent of Australian businesses purchasing the same amount or more Australian-made products as they did before interest rates started rising in May 2022.
“Australia’s business decision-makers value reliability, safety and supporting Australian jobs and the economy. These are all attributes that are highly associated with the Australian Made logo and drive Australian businesses to buy Australian Made wherever they can,” said Michele Levine, CEO of Roy Morgan.
“Many Australian businesses manufacture Australian-made products themselves and understand the importance of purchasing Australian-made products to support the local economy.”
