Australian beverage company Mandatory Spirit Co. and global packaging giant Tetra Pak have teamed up to launch a new product category, packing cocktails into aseptic carton packages produced in Victoria.
The partnership will launch a sugar-free, gluten-free, and vegan lineup in 1L Tetra Pak aseptic carton packages, designed to keep the drinks safe and test fresh without the need for preservatives and offer a long shelf life.
The new packaging is also designed to be very durable, making shipping and transport more economical and sustainable.
“By creating these products in a carton, Aussies can have a bit of fun drinking their favourite cocktails, while purchasing and disposing of the packaging in a far more sustainable way. They’re also perfect to take to picnics or parties whilst also not having to worry about the weight or safety associated with carrying around a glass bottle,” said Mark Collins, co-founder of Mandatory Spirit.
1L cartons are five times less impactful on climate change compared to glass and more than two times compared to traditional polyethylene terephthalate (PET) bottled beverages across their entire lifecycle in Australia and New Zealand.
Customers can recycle the used cartons and kerbside collection points, where they can be transported to saveBOARD recycling facility and turned into sustainable building materials for homes and offices.
“Tetra Pak is always looking for like-minded brands with shared goals and visions when it comes to bringing exciting product innovations into the market, as well as advancing the circular economy in Australia. We are thrilled to partner with a local, brand like Mandatory Spirit Co. in bringing a new product into the Australia’s beverage industry with our innovative and sustainable packaging,” Jaymie Pagdato, marketing director of Tetra Pak.
