HW Greenham & Sons, a sixth-generation family-owned beef processor, has marked a significant milestone as production commenced at its state-of-the-art facility in Tongala, Victoria.
This achievement coincided with the introduction of a fresh brand, developed in collaboration with Fluid Branding, a renowned branding agency.
Fluid Branding has been collaborating with Greenham since 2014 and has created eight distinguished consumer product brands for the company, including the globally renowned Cape Grim Beef, Altair Wagyu, and Bass Strait Beef.
The brand makeover is designed to bolster HW Greenham & Sons’ market position, emphasising the brand’s commitment to delivering the highest quality products.
Greenham said the new brand identity encapsulates its dedication to quality and innovative beef products.
In a press release, the company also said the brand launch heralds a new era in Greenham’s 90-year history in Australia, striking a balance between honouring its founders and charting a course for the next 90 years with a contemporary feel.
Greenham Group Marketing and Communication Manager, Jelena Radisic, expressed her excitement about the brand refresh,
“Our partnership with Fluid Branding has been instrumental in creating a brand identity that captures the essence of Greenham’s premium positioning and pursuit of the very best in beef,” Radisic said.
The brand makeover was a long-term endeavour involving extensive research and collaboration between Greenham and Fluid Branding.
The project team worked closely to ensure that the new brand identity would resonate with both producers and consumers, reflecting the values that Greenham stands for.
Paris Singer, Fluid Branding executive director, conveyed immense pride in their nine-year collaboration with Greenham.
“Our partnership has enabled us to create a number of prestigious consumer product brands for Greenham, and we are excited to launch the latest corporate brand refresh for the company,” Singer noted.
The brand refresh is being implemented across Greenham’s global communications and facilities, with the new website going live today.
