Facebook Instagram Linkedin RSS Twitter
Sign in
  • Home
  • Headlines
  • Features
  • Premium
  • World News
  • Additive Mfg & 3DP
  • Technology
  • AI & Manufacturing
  • Sustainability
  • Mining & Resources
  • Events
Sign in
Welcome!Log into your account
Forgot your password?
Disclaimer
Password recovery
Recover your password
Search
Australian ManufacturingAustralian ManufacturingAustralian Manufacturing News. Events, Resources and Information
Sign in
Welcome! Log into your account
Forgot your password? Get help
Disclaimer
Password recovery
Recover your password
A password will be e-mailed to you.
Wednesday, May 21, 2025
Sign in / Join
  • About
  • Advertise
  • Submit News
  • Business Directory
  • Contact Us
Facebook
Instagram
Linkedin
RSS
Twitter
Australian ManufacturingAustralian ManufacturingAustralian Manufacturing News. Events, Resources and Information
  • Home
  • Headlines
  • Features
  • Premium
  • World News
  • Additive Mfg & 3DP
  • Technology
  • AI & Manufacturing
  • Sustainability
  • Mining & Resources
  • Events
More
    Home Media Release How to spot the genuine article when buying Aussie
    • Media Release

    How to spot the genuine article when buying Aussie

    By
    News Desk
    -
    July 28, 2020
    57
    Share
    Facebook
    Twitter
    Linkedin
    ReddIt
    Viber
    WhatsApp
      Image from Australian Made Campaign
      Media Release

      With a renewed focus on buying Australian Made and supporting local manufacturers, Australians are seeking to do their bit to fast-track the country’s recovery from COVID-19.

      While this renewed pro-Australian sentiment presents an opportunity for Aussie manufacturers to expand their markets, it also presents consumers with a challenge—how can they be sure the products they are buying are genuine Australian products?

      Australian Made Chief Executive, Ben Lazzaro, explained, “The ‘made in Australia’ claim has never been more powerful than right now. It tells consumers that the products that carry the claim are made to some of the highest manufacturing and safety standards in the world, with inputs often sourced from Australia’s clean green environment. It also makes a compelling statement about generating local jobs and economic activity.”

      It’s no surprise that products that carry ‘made in Australia’ branding are viewed in a positive light, even more so in the current COVID-19 and bushfire-effected retail environment. As a result, ‘buy local’ campaigns have gained momentum along with the emergence of new brands, retailers, social media groups and e-commerce platforms that seek to celebrate and promote all things connected with Australia.

      While this unprecedented level of support for ‘buying local’ is welcomed, it’s important that the ‘made in Australia’ claim is not confused with other aspects of ‘Australianness’.

      Mr Lazzaro said, “Often, the ‘Australian Made’ claim is conflated with the ‘Australian Owned’ claim. While both claims resonate with some shoppers, they mean very different things and are not interchangeable. Add the ‘Designed in Australia’ claim into the mix, along with myriad Aussie marks and symbols, and it’s easy to see how consumers can quickly become overwhelmed and confused, or in some cases intentionally mislead. Intentional or not, all such claims are policed by the ACCC.”

      So, what should consumers look for to be sure the products they are buying are genuinely Australian?

      “Here, the famous Australian Made logo provides a solution for both consumers and businesses. As Australia’s only registered country of origin certification trademark, the Australian Made logo is the true mark of Aussie authenticity,” Mr Lazzaro said.

      The Australian Made logo is Australia’s most trusted, recognised and widely used country of origin symbol, and is underpinned by a third-party accreditation system administered by the not-for-profit Australian Made Campaign Ltd (AMCL). The logo can only be used on products which meet the criteria set out in the Australian Consumer Law and the Australian Made Logo Code of Practice.

      For more than 30 years, the Australian Made logo has helped thousands of brands communicate their Australian credentials to consumers, businesses and all levels of government. It does this instantly and clearly, making it a powerful sales and marketing asset for authentic Aussie brands, and a helpful shopping aid for consumers around the globe.

      While the Australian Made logo provides some country-of-origin certainty from an on-product branding perspective, consumers still need to navigate the numerous online retailers, e-commerce platforms that offer Australian products for sale, as well as the many well-intentioned social media groups presenting information about Australian products and the issues affecting their production and sale.

      “Here, consumers need to maintain their vigilance, researching, questioning and only buying and engaging with trusted platforms with the appropriate compliance and governance protocols in place to ensure the Aussie products are genuine and the information accurate,” said Mr Lazzaro.

      Despite the challenges, it’s important to remember that Australian industry needs the support of consumers more than ever. “With that in mind, let’s support our Aussie manufacturers regardless of their ownership structures—some manufacturers will be Australian-owned businesses and some will not,” said Mr Lazzaro. “Regardless, our Aussie manufacturers are all making products to some of the highest standards in the world, creating jobs and positive knock-on effects throughout the supply chain, to ultimately help deliver a more prosperous and self-sufficient Australia.”

      Image provided

      • TAGS
      • AMCL
      • Australian Made logo
      • Australian Manufacturing
      • Ben Lazzaro
      • media release
      Facebook
      Twitter
      Linkedin
      ReddIt
      Viber
      WhatsApp
        Previous articleAmaero receives AS9100 Aerospace Certification
        Next articleHannover Messe: Bosch solutions for manufacturing
        News Desk
        News Desk
        Elaine. L is a professional writer and communications officer, with extensive experience in business, media and marketing.

        RELATED ARTICLESMORE FROM AUTHOR

        News

        Monash researchers pioneer solar storage solution with liquid battery

        News

        Ariarne Titmus helps drive launch of Australian Made Week with Volvo’s ‘Arnie’ truck

        News

        NSW moves forward with local manufacturing plans for new train fleet

        Feature

        EMU Australia champions local craftsmanship during Australian Made Week

        News

        AFC and Epson Australia to explore smart factory model for fashion manufacturing

        News

        Legrand reaffirms local manufacturing commitment during Australian Made Week

        Latest News

        Unlocking growth: Charting midsize manufacturers’ path with digital solutions

        May 21, 2025

        Monash researchers pioneer solar storage solution with liquid battery

        May 21, 2025

        Australia’s Trailblazer Program unlocks $549 million industry investment to fast-track innovation

        May 21, 2025

        Registrations open for 2025 National Manufacturing Summit in Sydney

        May 21, 2025

        Ariarne Titmus helps drive launch of Australian Made Week with Volvo’s...

        May 21, 2025

        Subscribe to our newsletter

        Keep me up to date with the latest Australian Manufacturing news, events, resources, and information.

        Advertisement

        Business Directory

        Golden Beach Fencing

        January 9, 2025

        Com2 Communications

        January 9, 2025

        Power Machinery Australia

        January 9, 2025

        Featured Article

        Delivering growth: how invoice finance transformed a logistics business

        Sponsored Content - April 16, 2025
        Case Study
        For a smaller freight-forwarding company to compete with international behemoths, Global Trade Logistics founder Gary Coutsoudis knows he and his team must outperform.
        Read more

        Australian Manufacturing (AM) is the leading publication, directory, and resource for the manufacturing and industrial sector in Australia.

        Popular Posts

        Kapture and Permacast sign agreement to store captured CO2 in concrete...

        May 8, 2025

        Weld Australia repurposes welding simulators to empower future workforce

        May 8, 2025

        Sungrow ranked Australia’s top inverter and battery manufacturer for 2024

        May 8, 2025

        BioPak recognised with three awards at 2025 PIDA Awards

        May 8, 2025

        Archives

        BMT and BAE Systems team up for Anzac Class Design Support Contract bid

        News Kate B. - May 21, 2025

        FoodTech QLD 2025 reveals key speakers ahead of June conference

        Events Kate B. - May 15, 2025

        Victorian skills program opens for applications to support advanced manufacturing

        News Kate B. - May 19, 2025
        • About
        • Advertise
        • Submit News
        • Business Directory
        • Contact Us
        © 2023 Digital Media News Pty Ltd
        MORE STORIES

        Unlocking growth: Charting midsize manufacturers’ path with digital solutions

        May 21, 2025

        Monash researchers pioneer solar storage solution with liquid battery

        May 21, 2025

        Australia’s Trailblazer Program unlocks $549 million industry investment to fast-track innovation

        May 21, 2025