Holcim Australia, a provider of sustainable building materials, announced the launch of its new brand identity, aligning with its global strategy for greener cities and smarter infrastructure.
This rebranding reflects the company’s ongoing commitment to environmentally responsible and innovative construction solutions.
The unveiling took place at the Infrastructure Sustainability Council (ISC) Conference, marking Holcim Australia’s first brand refresh since its acquisition from Cemex in 2009.
The new identity underscores the company’s focus on sustainable development and its goal of achieving net-zero emissions by 2050.
George Agriogiannis, CEO of Holcim Australia and New Zealand, highlighted the significance of the rebranding: “Our new brand represents more than just a fresh look – it embodies our ambition to lead the way in creating a sustainable future for construction. Aligned with our global company, we are focused on innovative and sustainable solutions and achieving net-zero emissions by 2050.”
Agriogiannis further emphasised Holcim’s investment in environmentally friendly innovations, such as ECOPact low-carbon concrete, high-strength DYNAMax, and FutureCast precast solutions, which aim to reduce material usage.
“These advancements enable us to better support our customers in achieving their environmental targets and construction goals,” he added.
Holcim Australia’s transformation is part of a broader initiative that will see over 250 sites and its heavy vehicle fleet rebranded over the next two to three years.
According to Holcim, the rebranding is a crucial moment in Holcim’s journey, showcasing the company’s efforts to lead the construction industry toward greener practices while supporting the needs of customers, communities, and the industry at large.
