Australian manufacturer Harvest B is bringing its plant-based protein products directly to consumers through HealthyLife.com.au, a Woolworths-owned online platform.
The online retailer will stock six Harvest B products including dice and shred products in lamb, chicken, beef, and pork styles.
Martine Cooper, HealthyLife’s general manager for merchandise and partnerships, said the addition of Harvest B’s products to the online platform broadens the appeal and market reach of plant proteins.
“HealthyLife prides itself on making good food and good food choices accessible to more Australians. The addition of Harvest B’s Australian-made and developed protein products means that more Australians seeking to reduce their meat intake, boost protein consumption or just try something new – will be able to do so via our site,” Cooper said.
Kristi Riordan, CEO and co-founder of Harvest B, said the company’s decision to expand to direct-to-customer sales is the result of sustained demand from the market.
“HealthyLife gives us the ability to reach a broad consumer audience while addressing market demands for tasty, healthy, versatile and sustainable protein products,” said Riordan.
“While we remain focused on supplying our products to food manufacturers and food service providers, the move to consumer sales in partnership with HealthyLife is an exciting step for the business and an endorsement of our product,” said Riordan.
Harvest B’s technology produces whole pieces of plant proteins, similar in texture to meat, without the need for artificial binders and additives that plant-based meats have traditionally needed. Rehydrated in a brine of water and natural spices Harvest B’s products achieve a neutral taste and pleasing texture in a form that has not been available before.
Made in Australia from Wheat grown in New South Wales, Harvest B’s shelf-stable and clean-label proteins will be available in 330-350g packs.
Designed to suit vegans, vegetarians, and meat eaters alike, the new range of consumer-range products offers a range of benefits, including 4.5 Health Star Rating, protein and source of dietary fibre, low saturated fats and sugar, non-GMO and no methylcellulose. The products also have no artificial colours, flavours, or preservatives, and are certified Halal.
Harvest B’s 1kg protein products are now available via HealthLife.com.au and will retail for $18.99.
