Ford will be exhibiting for a fifth consecutive year at Mobile World Congress, the world’s biggest gathering for the mobile industry.
The event, which takes place on 22-25 February 2016 in Barcelona, will see the carmaker introduce a new vehicle for Europe, unveil new in-car technology and outline the latest Ford Smart Mobility developments.
Ford CEO President and CEO Mark fields will announce the news in a keynote speech on 22 February, while the company’s vice president, Ken Washington, will announce the winners of the Ford Smart Mobility Game Challenge, which invited developers to create concepts that could help inspire mobility solutions.
Ford said it will be exhibiting at App Planet, Hall 1, stand #A38, where developers are encouraged to visit and share their ideas.