First Nations-owned and operated toilet paper start-up Yarn’n is set to expand its reach across Australia, with Woolworths announcing it will exclusively stock the brand in nearly all of its supermarkets nationwide and online from late March 2025.
Yarn’n, founded in 2023 by former builder and proud Wiradjuri man Lane Stockton and former Wallaby David “Crofty” Croft, began as an e-commerce business with a commitment to sustainability and community impact.
The company produces FSC-certified toilet paper made from 100 per cent recycled materials, manufactured in Australia using 50 per cent less water and 90 per cent less energy than traditional alternatives.
Stockton underscored the significance of the Woolworths partnership, emphasising its role in broadening Yarn’n’s impact.
“Yarn’n was founded on mateship and a deep desire to educate, unite, and inspire the next generation. We’re thrilled to have Woolworths on board as our exclusive supermarket partner,” he said.
“This partnership will help us place Yarn’n in more homes, businesses, and workplaces across the country, driving real change for First Nations children through the invaluable work of the Yalari Foundation.”
As part of its social mission, Yarn’n directs 50 per cent of its profits to The Yalari Foundation, a not-for-profit organisation that provides full boarding scholarships to Indigenous children from regional and remote communities.
In 2024, Yalari supported nearly 250 students nationwide, with more than 480 graduates since its establishment in 2005.
Woolworths Group Category Manager Tim Moffatt welcomed the partnership, highlighting Yarn’n’s broader social contribution.
“Woolworths is immensely honoured to exclusively stock Australia’s first Indigenous-owned and operated toilet paper company across almost all of our supermarkets nationwide,” Moffatt said.
“Yarn’n is a fresh take on a household staple and most importantly, it is a brand with heart that is not only sustainable and locally-made but most importantly, Yarn’n proudly gives back to the next generation of First Nations children – our future leaders.”
Yalari Founding Director Waverley Stanley AM described the Woolworths deal as a milestone for both the foundation and Yarn’n’s mission.
“Yarn’n is a fresh take on a household staple and most importantly, it is a brand with heart that is not only sustainable and locally-made but most importantly, Yarn’n proudly gives back to the next generation of First Nations children – our future leaders,” he said.
Yarn’n also serves as a platform for Indigenous artistry, with each roll wrapped in recycled paper featuring original artwork by emerging and established First Nations artists.
The Woolworths range will showcase artwork by proud Eastern Arrernte and Western Bundjalung man Ambrose Killian. His piece, “Beneath the Surface,” reflects the centuries-old stories of how water and knowledge sustain life.
