Chobani Australia has partnered with Foodbank and Woolworths to launch its new 907g tubs of blended Strawberry and Passion Fruit Yogurt and help donate the equivalent of six meals to Australians in need.
Chobani rolled out its latest fundraising SKU to support Foodbank’s Fruit and Vegetable Programs, which aim to deliver donations from the horticulture industry to Australians in need while offering a sustainable solution for surplus and out-of-spec products.
Over 3.7 million Aussie households experienced food insecurity in 2023. Nearly half of this figure reported cutting back on their purchasing of fresh produce and protein to cope, according to the Foodbank Hunger Report 2023.
Funds raised from the campaign will go towards the purchasing and distribution of fruit and vegetables across the country.
Some states may use the funds to purchase food, while others may focus more on transport and logistics, Chobani said in a media release.
“The face of hunger is changing. It’s not just those who live on the street, but those on your street who are experiencing hunger. We know that food is the pressure valve of the household budget and quite often items such as fresh fruit and vegetables are the first thing to be left behind at the supermarket when times are tough,” said Briana Casey, CEO of Foodbank Australia.
“Campaigns like this are so important as they help ensure we have an adequate supply of delicious Australian-grown produce available for those who need a helping hand,” Casey added.
Chobani GM ESG and General Counsel Tim Browne said the company’s partnership with Foodbank is more than just a one-off collaboration.
“As a food and drinks manufacturer, we have a responsibility to ensure everyone has access to nutritious food. However, we recognise that understanding the specific needs of communities experiencing food insecurity is complex and requires expertise – that’s where Foodbank comes in,” Browne said.
“We are always looking for new and innovative ways to support Foodbank and make a real impact. Through our close working relationship, Foodbank has highlighted the dire shortage of fresh produce, and we’ve tailored this initiative to directly address this need.”
Chobani’s fundraising yogurts will be available at Woolworths stores nationwide from the end of February and will join the company’s yogurt portfolio until September 2024.
