Capral steps up support for local manufacturing through Australian Made Campaign

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Image credit: Capral's LinkedIn

Capral Aluminium has joined the Australian Made Campaign, aligning its locally produced aluminium extrusions with the well-recognised green and gold kangaroo logo that signifies products manufactured or grown in Australia. 

The move comes amid increasing trade pressures, including new tariffs on Australian aluminium exports to the United States and growing concerns over the threat of dumped aluminium entering the domestic market, Capral said in a LinkedIn post. 

The Australian Made Campaign, established in 1986, promotes locally manufactured products and helps consumers identify goods made to Australian standards. 

Capral’s participation in the campaign is intended to make it easier for customers to recognise and support locally extruded aluminium products.

Capral Aluminium, which describes itself as Australia’s largest extruder and distributor of aluminium products, operates six manufacturing sites across Queensland, New South Wales, Victoria, South Australia, and Western Australia. 

The company employs more than 1,000 Australians and supplies aluminium extrusions to sectors including building and construction, transport, marine, industrial applications, and renewable energy.

According to Capral, joining the campaign reflects its long-standing commitment to Australian manufacturing. 

Capral CEO Tony Dragicevich said the Australian Made logo carries strong recognition and aligns with the company’s values.

“We are proud to display it on our Australian-made extruded aluminium products,” Dragicevich said. “At Capral, we value the campaign’s mission, and we know how much this initiative means to our customers, many of whom are Australian manufacturers themselves and who actively choose to support Australian manufacturing.”

Capral has publicly supported fair trade policies and anti-dumping measures, stating that dumped aluminium—sold in Australia at artificially low prices due to overseas subsidies or overproduction—poses a risk to local manufacturers. 

The company has engaged with the Australian Government and trade regulators on the issue and says maintaining a competitive domestic market is vital for industry resilience.

Australian Made Chief Executive Ben Lazzaro said the campaign’s logo is Australia’s most recognised and trusted country-of-origin product symbol, helping businesses and consumers support local industry with confidence.

“By choosing products with the Australian Made logo, consumers, businesses, and all levels of government can buy with confidence knowing that they are getting an authentic Aussie product made to some of the highest standards in the world,” Lazzaro said.