Automation needed to ease APAC warehouse struggles, study finds

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A new study by Zebra Technologies has highlighted growing concerns among warehouse workers in the Asia-Pacific (APAC) region, with over 72 per cent citing safety risks on the warehouse floor. 

The study, Elevating Every Move: The Formula for High-Performance Warehousing,” underscores the urgency of automation as warehouses expand and order volumes rise, the company said in a media release. 

According to the findings, 77 per cent of APAC workers feel they spend too much time on tasks that could be automated, while 79 per cent worry about workplace safety. 

Concerns over physical strain and staff shortages were also prevalent, with 76 per cent reporting fatigue as a major issue. 

Warehouse leaders acknowledge the challenges, with 45 per cent in APAC struggling to maintain fill rates and 51 per cent finding it difficult to prepare orders on time.

The study suggests that increased adoption of artificial intelligence (AI) and augmented reality (AR) could alleviate these pressures. 

Around 63 per cent of APAC warehouse leaders plan to implement AI-driven solutions within five years, while 64 per cent expect to boost investments in modernisation. 

Workers see collaborative robots, mobile devices, and automation tools as critical to improving efficiency and retention, with 92 per cent believing these technologies would help attract and retain staff.

Tom Christodoulou, Sales Vice President for Australia, New Zealand, and India at Zebra Technologies, emphasised the role of automation in addressing warehouse challenges. 

“Our customers prioritise operational efficiency and safety in warehouse operations. Working with Zebra Technologies, they streamline workflows and eliminate friction,” he said.

He added, “Our next-gen mobile computers, like the MC9400, enhance speed and ergonomics with exceptional scan range. The FXR90 fixed RFID readers automate asset tracking, while ZT411 industrial printers meet modern warehouse demands for barcode and RFID labeling.”

While the push for automation is gaining momentum, warehouse leaders also cite difficulties in meeting customer expectations.

According to the study, over 88 per cent of APAC decision-makers consider missed service level agreements (SLAs) a significant financial burden, reinforcing the need for smarter, tech-driven solutions.