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Australian Made is urging Aussies to support and celebrate local manufacturers and growers as the fourth Australian Made Week is set to run from 20 May to 26 May.
The week-long event will shine a spotlight on the role played by Australian businesses in driving economic growth, encouraging sustainable practices, and creating job opportunities across the nation.
Promotions for Australian Made Week 2024 will span various mediums, including TV, radio, print, and online platforms, featuring Jessica Mauboy as the ambassador.
Taking centre stage, the Aussie songstress will step into the role and celebrate the event blending her renowned voice with Australian Made’s “buy local” message.
At the heart of the campaign lies the iconic green and gold kangaroo logo, which according to Australian Made is a symbol of authenticity and quality that resonates with 99 per cent of Australians and is trusted by 93 per cent.
Throughout the week, businesses certified with the Australian Made logo are encouraged to share their stories, showcasing the diversity and innovation inherent in Australian manufacturing.
From traditional industries to cutting-edge innovations, this event aims to provide a platform for businesses to connect with consumers, fostering a deeper appreciation for the craftsmanship and creativity that define Australian-made products.
Australian Made emphasised the significance of buying certified products across sectors like automotive, arts, beauty, boating, clothing, and cleaning, highlighting its role in generating and maintaining local job opportunities and enhancing the economy nationwide.
Whether it is through purchasing Australian-made products, promoting sustainable practices, or engaging with local businesses, Australian Made said everyone can play a part in fostering a resilient manufacturing sector.
Businesses and consumers alike are invited to join the celebration and support local manufacturing.
To learn more about Australian Made Week and how you can get involved, visit australianmadeweek.com.au.
