As the holiday season approaches, Australian Made is urging consumers to “think local” when shopping for gifts and support Australian products marked with the iconic green and gold kangaroo logo.
With recent Roy Morgan research predicting a $69.7 billion boost in retail sales across Australia during the six-week period leading up to Christmas — a 2.7 per cent rise from last year — the average consumer is expected to spend $707 on gifts, up from $646 in 2023.
Australian Made’s Chief Executive, Ben Lazzaro, highlighted this season as an ideal opportunity for Australians to support local producers and prioritise Aussie-made goods.
“It’s important Australians are conscious of their purchasing power this festive season,” said Lazzaro.
“Australian-made products are not only made to some of the world’s highest manufacturing and safety standards, but they also have significant social, environmental, and ethical benefits.”
Around 4,500 businesses are licensed to display the Australian Made logo, collectively generating more than $8 billion in annual revenue and supporting approximately 900,000 jobs within the local manufacturing industry.
Lazzaro emphasised that products bearing the Australian Made logo undergo a strict compliance process, ensuring consumers receive authentic, locally-produced items.
“By looking for and purchasing products with the Australian Made logo, you can buy with confidence, knowing you are getting an authentic, locally made gift and supporting thousands of Australians throughout the supply chain.”
Local artisans like Victorian jewellery maker Sarah Munnings echo Lazzaro’s message, underscoring the broader impact of supporting domestic businesses.
“Every purchase from a local manufacturing business benefits at least six other Australian businesses,” said Munnings, who sources all materials locally for her brand, Sarah Munnings Jewellery.
“Christmas is our key trade season, and we rely on it to keep the doors open. Every single order is celebrated — our customers mean more than just numbers on a spreadsheet.”
For more information on locally-made gifts, visit australianmade.com.au/christmas.
