The preference for products created in Australia has remained strong over the past year, according to recent research.
The research, which was conducted by Roy Morgan, found that a vast majority of Australians (96%) would “more likely” purchase products made in Australia in the coming year.
Michele Levine, CEO of Roy Morgan, said the finding confirm that Australian-made products continue to be the preferred choice for Australian consumers.
“A nearly unanimous 96% of Australians say they are more likely to buy a product marked as ‘made in Australia’, unchanged a year ago,” said Levine.
“In comparison, less than 1% of Australians say they are less likely to buy a product that is ‘made in Australia’.
“Support for buying Australian-made goods shot up during 2020 and the first year of the pandemic and has remained high ever since as the closure of international borders and restrictions on travel during the last two years has clearly boosted the attraction of buying locally made goods.”
Australian Made Chief Executive, Ben Lazzaro, said the pandemic ‘has really opened many people’s eyes to the importance of locally made products’.
This research shows Australians are continuing to prioritise manufacturing self-sufficiency and job creation, and we see no signs of that slowing down,” Mr Lazzaro continued.
“When you buy Australia Made, Australian Grown products, you know what you are getting – products made to the highest of manufacturing standards and grown in our clean, green environment.
“At the same time, you are having a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain.”
