Australian singer Jessica Mauboy has taken centre stage as the newly appointed ambassador of Australian Made Week 2024, harmonising the “buy local” message with her renowned voice.
Set to run from May 20th to May 26th, the annual event is geared towards celebrating Australian creativity, with Mauboy advocating for the prioritisation of products adorned with the iconic Australian Made green and gold kangaroo logo.
Expressing her pride in her Australian roots, Mauboy underscored the importance of supporting local producers saying, “I couldn’t be more proud to be Australian and come from this beautiful country where we have such an abundance of clever makers and growers who work so hard to produce for us and the rest of the world.”
She added, “Buying Australian is an important way we can support each other and ensure all Australians prosper. So let’s make some noise for supporting Aussie businesses.”
Australian Made Chief Executive Ben Lazzaro expressed his excitement about Mauboy’s involvement in the campaign.
“With her infectious optimism, incredible work ethic, and connection to Country, Jess embodies the very spirit of Australian Made Week,” Lazzaro remarked.
“She is a true trailblazer, and we are absolutely delighted that Jess will headline our campaign to raise awareness of the importance of buying products bearing the Australian Made brandmark,” he added.
For over 35 years, the Australian Made, Australian Grown logo featuring the outline of a kangaroo has served as a symbol of authenticity for Australian products.
From automotive to arts, beauty to boating, clothing to cleaning products, Australian Made said every purchase of items bearing this certification helps create and support local jobs, bolstering economies across the nation.
Australian Made Week 2024 will be promoted through various mediums including TV, radio, print, and online advertisements featuring Jessica Mauboy.
For more information about the event and to register, you may click this link.
