The Advanced Manufacturing Growth Centre (AMGC) is now offering its public relations expertise to help members grow their businesses.
AMGC will leverage its Newsroom to publish manufacturing stories to engage the audience, drive awareness, encourage discourse, and elevate a business’ profile above its peers.
Over the past seven years, AMGC has been generating content and dedicated media engagement and managing events to create positive media and content outcomes for project participants.
AMGC’s communications team has sought to place manufacturing at the top of the agenda both locally and abroad by covering various stories in the industry, ranging from a new business launch, funding announcements, and the introduction of new products and events.
The centre’s newsroom serves as a repository for some of Australia’s groundbreaking manufacturing projects and a source of go-to intelligence for media outlets.
Australian manufacturer DOFTEK recently engaged AMGC for the launch of its active wheel alignment system in the automotive industry.
In order to help DOFTEK open doors to international automotive manufacturers, AMGC developed and launched a media campaign that included written materials, video, and image support backed by a virtual press conference targeting automotive and manufacturing-focused media.
“AMGC was instrumental in raising the media profile of DOFTEK locally and abroad, resulting in numerous approaches from potential customers and partners. AMGC’s knowledge of the media and manufacturing landscape helped DOFTEK immensely at a pivotal time for the company,” said DOFTEK Co-founder Priscilla Rogers.
For more information on leveraging AMGC’s public relations expertise, visit the centre’s website at amgc.org.au.
