The Australian Made Campaign (AMCL) has announced Allyn Beard, Director of leading bedding manufacturer A.H. Beard and former Chair of the Australian Made Campaign, as its newest Ambassador.
A.H. Beard, a family-owned Australian company, has been at the forefront of manufacturing and innovation for five generations, Australian Made said in a news release.
The company employs over 400 professionals and produces up to 10,000 mattresses weekly, supplying markets in Australia, New Zealand, and globally.
Beard has been a long-time advocate for Australian manufacturing, having served on the AMCL board for fourteen years, including six years as Chair.
He joins existing Ambassadors David Gray, Glenn Cooper, and Neil Summerson in promoting the benefits of local manufacturing and supporting the Australian economy.
“I am passionate about local manufacturing and keeping jobs in Australia,” Beard said.
“I continue to look forward to working with my colleagues and the team at Australian Made to further lift the profile of the Australian Made logo and promote the benefits of Australian manufacturing.”
The Australian Made Campaign aims to encourage consumers to buy locally produced goods and assist businesses in promoting their authentically Australian products.
The Ambassador program is an extension of this initiative, highlighting individuals committed to advocating for the local manufacturing sector.
More than 4,500 businesses are registered to use the Australian Made, Australian Grown logo, covering various product categories.
These businesses represent approximately 40,000 jobs nationwide and collectively generate an annual revenue of $8.1 billion.
Australian Made Chief Executive Ben Lazzaro welcomed Beard to the role, emphasising the importance of leadership in advocating for local industry.
“We are pleased to welcome Mr Beard as Australian Made’s newest Ambassador. We look forward to his continued leadership and support in promoting the Australian Made Campaign to help businesses showcase their genuine Aussie products both locally and internationally,” Lazzaro said.
“The famous Aussie Made logo is a very valuable tool for Australian consumers and businesses—our job is to spread that message.”
