Wide Open Agriculture has secured new sales across Europe, Latin America, and Australia as part of its ongoing efforts to commercialise its lupin protein isolates.
The company announced it has received initial sales and purchase orders exceeding five metric tonnes of its LP90 and Buntine Protein from a European customer, Latin American distributors, and an Australian food manufacturer.
While the company noted that these initial sales are not financially material, they mark a significant step in the commercialisation of its products, as revealed in an ASX announcement.
Wide Open Agriculture stated that the sales validate the quality, functionality, and sustainability of its lupin protein isolates, while also demonstrating the global potential of its products.
“Backed by a secure and scalable homegrown lupin supply from Western Australia, we are targeting the premium end of the market while working to bring down production costs through scalable alternatives,” said Yaxi Zhan, chairperson of Wide Open Agriculture.
“As a small company operating with a semi-commercial plant, our strategy has always been to showcase the global potential of our breakthrough lupin proteins, rather than produce volume non-commercially. And now, we’ve clearly demonstrated that potential.”
Among the company’s new customers is Tarwi, a European brand in the healthy protein powder market.
The company plans to launch its reformulated protein powder featuring Wide Open Agriculture’s lupin protein isolate to over 30,000 Instagram followers in the near future.
Tarwi’s products will be available online and in health-focused retail stores across Europe.
“We’re thrilled to partner with Wide Open Agriculture, whose lupin proteins stood out for their exceptional taste, functionality, and quality in our global evaluation,” said Cata Gorgulho, Managing Director of Tarwi.
“We are confident that our reformulated product and refreshed brand will resonate strongly with our health-conscious consumers.”
Wide Open Agriculture has identified strong cultural ties to lupin consumption in Europe and Latin America, positioning its protein isolates as a versatile ingredient for protein powders, plant-based dairy alternatives, and baked goods.
The company stated that these recent sales are expected to support market development across five continents, including South America, North America, Europe, Australia, and the Middle East.
Looking ahead, the company said it aims to strengthen relationships with existing customers to secure repeat orders and convert its sales pipeline into long-term commercial success.
It is also targeting expansion into new markets such as China, Korea, and Southeast Asia, while continuing negotiations with potential new partners.
Wide Open Agriculture noted that it has built a global database of sales leads over the past 12 to 18 months and will provide updates as further agreements are reached.
