The Australian Made Campaign Ltd (AMCL) has welcomed the Federal Government’s commitment to supporting local manufacturers and exporters through a $5 million investment over three years.
The funding aims to strengthen the promotion and protection of the Australian Made, Australian Grown (AMAG) logo in key international markets, as revealed in a news release.
Minister for Industry and Science Ed Husic described the initiative as a boost for Australian businesses and jobs, reinforcing the global reputation of locally made products.
“An investment in the Australia Made logo is an investment promoting Australia’s world-class products. Make it here, ship it everywhere – backing Australian Made helps back Aussie businesses and Aussie jobs,” Husic said.
The AMAG logo is currently licensed by approximately 4,500 businesses, representing around 40,000 jobs and generating a combined annual revenue of $8.1 billion.
The initiative is expected to further support these businesses by expanding the logo’s reach and recognition in international markets.
Australian Made Chief Executive Ben Lazzaro welcomed the government’s support, highlighting the importance of fostering innovation and opening new market pathways for Australian manufacturers.
“This is fantastic support for Australian manufacturers and exporters,” Lazzaro said.
“It’s important that we value our manufacturing sector and provide an environment that encourages and assists manufacturers to innovate and build on their success while providing pathways to new markets. The end result being a healthy manufacturing sector, job creation and better access to markets.”
Lazzaro also emphasised the established role of the AMAG logo in connecting Australian brands with consumers globally.
“While much work has been done in extending the reach and effectiveness of the Australian Made logo, with the Government’s support, AMCL will be able to further strengthen Australia’s reputation for high-quality, clean, green products in overseas markets.”
Lazzaro further explained, “The Australian Made logo has been connecting genuine Aussie brands with buyers here and overseas for nearly 40 years, so it makes real sense to enhance its effectiveness for the benefit of all Aussie manufacturers.”
Recognised as a central component of ‘Brand Australia,’ the AMAG logo provides third-party accreditation that assures consumers of the authenticity of Australian products.
It is already a registered trademark in major export destinations, including the United States, China, South Korea, Singapore, India, and the European Union, with additional registrations underway.
The funding aims to strengthen the promotion and protection of the Australian Made, Australian Grown (AMAG) logo in key international markets, as revealed in a news release.
Minister for Industry and Science Ed Husic described the initiative as a boost for Australian businesses and jobs, reinforcing the global reputation of locally made products.
“An investment in the Australia Made logo is an investment promoting Australia’s world-class products. Make it here, ship it everywhere – backing Australian Made helps back Aussie businesses and Aussie jobs,” Husic said.
The AMAG logo is currently licensed by approximately 4,500 businesses, representing around 40,000 jobs and generating a combined annual revenue of $8.1 billion.
The initiative is expected to further support these businesses by expanding the logo’s reach and recognition in international markets.
Australian Made Chief Executive Ben Lazzaro welcomed the government’s support, highlighting the importance of fostering innovation and opening new market pathways for Australian manufacturers.
“This is fantastic support for Australian manufacturers and exporters,” Lazzaro said.
“It’s important that we value our manufacturing sector and provide an environment that encourages and assists manufacturers to innovate and build on their success while providing pathways to new markets. The end result being a healthy manufacturing sector, job creation and better access to markets.”
Lazzaro also emphasised the established role of the AMAG logo in connecting Australian brands with consumers globally.
“While much work has been done in extending the reach and effectiveness of the Australian Made logo, with the Government’s support, AMCL will be able to further strengthen Australia’s reputation for high-quality, clean, green products in overseas markets.”
Lazzaro further explained, “The Australian Made logo has been connecting genuine Aussie brands with buyers here and overseas for nearly 40 years, so it makes real sense to enhance its effectiveness for the benefit of all Aussie manufacturers.”
Recognised as a central component of ‘Brand Australia,’ the AMAG logo provides third-party accreditation that assures consumers of the authenticity of Australian products.
It is already a registered trademark in major export destinations, including the United States, China, South Korea, Singapore, India, and the European Union, with additional registrations underway.
