Prime100, a 100 per cent Australian-made and owned pet nutrition brand, has collaborated with Tetra Pak, a renowned packaging and processing company, to introduce a premium dog food product line designed to delight pets and promote environmental responsibility.
Leveraging Tetra Pak’s expertise in sustainable packaging and Prime100’s dedication to offering top-notch pet nutrition, the two companies have unveiled the SPD (Single Protein Diet) product range.
This new line boasts seven flavours and features Tetra Recart packaging, which is a carton solution claimed with the lowest CO2 footprint available on the market.
The SPD product range presents a rich single source of protein suitable for dogs of all breeds and ages, including those with food allergies or sensitivities, a condition affecting one in three dogs.
Crafted from carefully chosen functional ingredients aimed at enhancing essential nutrients like vitamins, minerals, amino acids, and fatty acids, the partners said this new range is slow-cooked for improved digestibility and palatability for dogs.
Moreover, the collaboration between Prime100 and Tetra Pak represents a pioneering approach to pet nutrition and packaging in Australia, one of the world’s leading markets for pet food.
According to the partners, Tetra Recart cartons are not only eco-friendly but also boast up to six times less environmental impact compared to cans across their life cycle. This includes material sourcing, transportation, and disposal.
Tetra Recart packaging also ensures food remains fresh and safe at room temperature, without the need for preservatives.
In regions with available recycling programs, consumers can recycle Tetra Recart packaging at kerbside collection points.
These cartons can be transported to recycling facilities and transformed into sustainable building materials for homes and offices.
Jason Gray, Prime100’s CEO, said the collaboration with Tetra Pak represents a significant milestone in the company’s efforts to revolutionise pet nutrition.
“This collaboration showcases our commitment to providing the best pet nutrition while prioritising sustainability. Tetra Pak’s sustainable packaging ensures our products benefit both pets and the planet,” he said.
“Together, we’re poised to redefine Australia’s pet food industry, establishing new benchmarks for quality, sustainability, and pet well-being,” Gray added.
Meanwhile, Boris Munster, the managing director of Tetra Pak in Australia and New Zealand, expressed enthusiasm, stating the partnership with Prime100 is aimed at advancing sustainability within their product range through innovative product and packaging strategies.
“It’s great to see a homegrown pet food brand drive thought leadership in the category, and we hope that it’ll inspire more brands to make the switch to more sustainable packaging to help reduce carbon footprint,” Munster noted.
