Australian Made CEO Ben Lazzaro is urging Aussie businesses to register and begin bearing the iconic green-and-gold kangaroo certification logo as part of the countdown for the third annual Australian Made Week, which will be held from 15 to 21 May.
Lazzaro said the Australian Made Week presents an ideal time to draw attention to the cutting-edge manufacturing standards of Australian Made-certified products and the flow-on benefits from buying local.
“When you buy Australian Made, you have a direct economic impact on the livelihoods of hundreds of thousands of Australians throughout the supply chain.
A recent research from Roy Morgan revealed that 94 per cent of people surveyed believe Australian consumers and businesses trust the Australian Made logo while 96 per cent of respondents felt the logo reassures customers that the product is genuinely Australian.
“Even a small change to people’s shopping habits can make a huge difference, with Roy Morgan research showing that if every household spent an additional $10 a week on Australian Made products, it would inject an extra $4.8 billion into the economy each year and create up to 9,500 new jobs,” CEO Lazzaro said.
Australian Made has seen a significant rise in the number of companies using the popular logo over the past three years. This reflects an increasing recognition by businesses that consumers are wanting to spend more money locally on items bearing trustworthy country-of-origin certification.
Furthermore, the breadth of products and categories using the logo has also expanded, with the certification now covering everything from sporting equipment to electricity producers, medical equipment, and pharmaceuticals to agricultural machinery and construction products.
Tennis champion, previous Young Australian of the Year, and author Ash Barty has been tapped as the Australian Made Week campaign ambassador and is encouraging everyone to celebrate and support local makers and growers and get involved in the upcoming Australian Made Week.
“There are so many benefits to buying Australian Made, including creating and supporting local jobs and boosting the economies of the cities, towns and regions where the goods are produced,” Barty said.
“We’re absolutely spoilt for choice in Australia as we have some of the best products in the world, manufactured and grown to the highest standards right here in our own backyard,” she said.
