The NSW Government’s Return and Earn scheme has reached a major milestone, recycling 12 billion drink containers and returning $1.2 billion in refunds to the community.
“Return and Earn is a NSW circular economy success story. Almost seven years after launching, it has become one of the most successful and trusted recycling initiatives in the state,” said James Dorney, CEO of TOMRA Cleanaway, the network operator for Return and Earn.
“It has also resulted in more than 1 million tonnes of materials recycled, contributing to a 54 per cent reduction in drink container litter since pre-scheme levels,” he noted.
The scheme’s popularity continues to grow, with new research indicating that support and trust in the container deposit initiative are at an all-time high.
Participation rates have also peaked, with 84 per cent of NSW adults having taken part in the scheme.
Danielle Smalley, CEO of Exchange for Change, the scheme coordinator, highlighted the widespread cultural shift that has occurred since the program’s launch.
“Today’s achievement and the research findings show that we have seen amazing cultural change over the last few years, with taking drink containers to your local Return and Earn return point becoming a way of life throughout all corners of NSW,” Smalley said.
She extended her gratitude to the NSW community and the beverage industry for their role in the scheme’s success, which has led to significant financial, economic, and social benefits.
“The operation of Return and Earn is fully funded by the beverage industry and is Australia’s best example of product stewardship,” Smalley added.
“As well as environmental benefits, we have seen $1.2 billion in container refunds generated, and over $62 million raised for charities and community groups through donations and fees from hosting return points.”
Smalley also noted the impact of the scheme on households across NSW.
“The 10c per container refunds have helped families and individuals with day-to-day expenses or to reach savings goals for special extras, holidays, and even a wedding,” she said.
The scheme has also become a crucial fundraising avenue for hundreds of charities and community groups.
The Return and Earn app features over 300 charities, enabling participants to donate their refunds to causes they care about.
“It’s not just about recycling to clean up our environment; we are turning those bottles and cans into an in-demand and valued commodity in our growing circular economy,” Dorney said.
Return and Earn is delivered through a partnership between the NSW Environment Protection Authority, scheme coordinator Exchange for Change, and network operator TOMRA Cleanaway.
For more information, visit Return and Earn.
